raise the dead, getting old clients to return

[Tina Ayton]

Hi there,
Just woundering if anyone has any ideas on enticing old clients who have not returned for 3 - 6 months.... packages?......etc
Regards TINA AYTON
Divine Hairdressing

[Tracey Walton]

Hello Tina

I may be rubbish at service delivery, but marketing is a better area for me. Below is the copy I used to lapsed clients (last visit 6-15months ) it got a 10% response rate, which would go up with more recently lapsed clients. A direct mail to actives (last visit 6mths) got me 25% response rate, but that was a different offer to this one.

Anyhow happy to share, obviously amount off depends on how much your service is. Discounting can potentially devalue your brand so tend to use when other offers have failed, plus consider if this the the type of client you want back. Anyhow... Here's what I sent.

£15.00 OFF YOUR HAIR
PLUS... £20.00 WORTH OF HAIR VOUCHERS [colour 2week limit and recommend friend]

I really hope you don’t mind me writing to you, but I noticed it’s now been a few months since you have visited our salon.

[ if you want feedback you could add here "Was there a problem? If so I would really appreciate you letting me know, so we can continue to improve our service.

If it was for no reason in particular, to be honest I really would like you to use our salon again so...

As a good will gesture so as to encourage you to use our salon again, I would like to offer you"]

To be honest I really would like you to use our salon again so...

To encourage you to use our salon again, I would like to offer you a £15.00 voucher for use with any hairdressing service of your choice, and you may also use it with any stylist of your choice, on any day of the week - even our busy day, Saturday. A free style consultation is included to ensure you get just the look you want. You can still expect our usual high standard of hairdressing and we will look after you with V.I.P customer service, of course.

Look Great – Feel Fabulous!

We have gone to great lengths to increase our level of service and quality for our clients with extra redesign training for all our stylists, so you always get maximum benefit, and created a ‘state of the art’ salon with a new refurbishment. We still believe we are producing the best hairdressing services in this area by far, and I really would like you to return and make the most of them.

To use your £15.00 call us in the next 7 days to arrange your visit before 30 May then bring this letter with you and we will give you the discount for that amount on the day, easy!

I look forward very much to welcoming you back to the Salon again soon.

Warm wishes


Tracey Walton
Client Services

P.S. I nearly forgot to mention there’s a Goodie Bag waiting for you on your return at the salon with money off vouchers and hair product [written of range stock] worth around £20.00 for free.

CALL US TODAY : tel no

cheers, Tracey